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SPA Consumer Behavior & Marketing Research

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SPA Consumer Behavior & Marketing Research


This paper discusses consumer behavior and marketing research on Spas. While the spa is becoming the trendy destination, the spa-at-home theory has taken off in recent years. Granted that the spa visit can be both time consuming and costly, the spa-at-home concept gives consumers a chance to loosen in their own home, which is an alternative to comfort.

  • Pages: 1
  • Bibliography: 0 source(s) listed
  • Filename: 846 Consumer Marketing Research.doc
  • Price: 8.95



 
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SPA Consumer Behavior & Marketing Research
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