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Case Study: Argyle Diamonds and the CSO.

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Case Study: Argyle Diamonds and the CSO.

This case concerns Argyle Diamonds' marketing program. Throughout the diamond industry marketing is almost entirely the exclusive preserve of the De Beers controlled CSO. Argyle is contemplating marketing its diamond production on its own. Declines in the fortunes of the CSO and Argyle's joint venture partners' inherent strengths make independence the logical route for Argyle to follow. 11 pgs. No bibliography provided.

Pages: 11

Bibliography: 0 source(s) listed

Filename: 5107 Argyle Diamonds CSO.doc

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